ZARZA We are Zarza, the prestigious firm behind major projects in information technology.
Listen "On the spectrum of persuasion with Ellen Bryant"
Episode Synopsis
Copywriting is rooted in the art of persuasion.
Most copywriters are trained to use the traditional tactics of marketing, including identifying an audience's pain points and writing compelling copy to get them to take action-- usually by buying a product or service.
In a post-pandemic world full of urgency, worry, and stress-- we can't help but wonder, is all of that pain point-poking necessary? Could we do without the countdown timers?
Is there a spectrum in which persuasion can exist at the same time as honesty and transparency?
Today's guest discusses the merits of infusing your messaging with more trust-forward copywriting, empowering and informing the audience in a healthier and more meaningful way.
Ellen Bryant is a Copywriter and Brand Messaging and Voice Strategist. She helps small businesses stand out from the crowd and connect with their ideal customers through research-backed messaging and trust-forward copywriting.
With nearly 20 years of experience working across Design, Product Strategy, and MarComms, she decided to build a business that works with her life, not against it.
CONNECT WITH ELLEN:
https://www.ellenbryantwrites.com
LI: Ellen Bryant
IG: @ellenbryantwrites
Most copywriters are trained to use the traditional tactics of marketing, including identifying an audience's pain points and writing compelling copy to get them to take action-- usually by buying a product or service.
In a post-pandemic world full of urgency, worry, and stress-- we can't help but wonder, is all of that pain point-poking necessary? Could we do without the countdown timers?
Is there a spectrum in which persuasion can exist at the same time as honesty and transparency?
Today's guest discusses the merits of infusing your messaging with more trust-forward copywriting, empowering and informing the audience in a healthier and more meaningful way.
Ellen Bryant is a Copywriter and Brand Messaging and Voice Strategist. She helps small businesses stand out from the crowd and connect with their ideal customers through research-backed messaging and trust-forward copywriting.
With nearly 20 years of experience working across Design, Product Strategy, and MarComms, she decided to build a business that works with her life, not against it.
CONNECT WITH ELLEN:
https://www.ellenbryantwrites.com
LI: Ellen Bryant
IG: @ellenbryantwrites
More episodes of the podcast Reprogramming with Lindsay Hyatt
On the death of the online-only business
22/10/2025
On quitting my corporate job (again!)
10/09/2025
On AI and pivoting without selling out
18/06/2025
On embracing relief and a new chapter
21/05/2025
In God we trust