It’s been nearly two years since AI entered the creative industries—and it’s finally starting to affect me in ways I can’t ignore. In today’s episode, I’m sharing a deeply personal take on how AI is shifting the landscape of copywriting, marketing, and creative work as we know it.This isn’t a debate about whether AI is good or bad—it’s a reflection on what it means to be a creative professional in an AI-powered world, what’s already changed (especially in how people search for and consume content), and where we go from here. I’ll also share my biggest fears about how AI is being used—and misused—and the one moment that really hit me: a job interview that left me questioning the value of human creativity.But it’s not all doom and gloom. There are glimmers of hope here, too. Opportunities to adapt. Ways to stay grounded in your skills. And a reminder that your brand, your voice, and your perspective still matter—maybe more than ever.How ChatGPT’s launch shifted my industry overnightWhy I didn’t feel excited about AI at first—and still have ethical concernsThe moment I realized my perspective was too narrowWhat AI is doing to traditional SEO and web searchWhy being searchable by name is more important than everThe difference between being a writer—and being a writer with marketing strategyWhat “AIO” is and how it could open up new roles for creativesThe most depressing job interview I’ve ever had (and what it says about the state of our industry)How I’m rethinking my offers to align with a new futureWhy millennials are built for this kind of pivot—and how I’m choosing hope over panicLike AI is creeping into your lane and you don’t know how to respondDisheartened about what this means for your creative workConfused about how to evolve without abandoning your craftCurious about the real implications behind AI search and content shiftsThis episode is for you.CONNECT WITH LINDSAY:lindsayhyatt.com@thelindsayhyatt on Threads or InstagramSign up for the juiciest marketing goss every week on Confessions of a Copywriter.

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