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Listen "The Harsh Truth About Breaking Into Med Device Sales"
Episode Synopsis
Ready to break into medical sales or land your next role?
🎯 Book your interview prep call with Joe today: https://reppath.com/path/
💥 Use promo code LICATA for exclusive coaching discounts!
🎙️ Secret Sauce to Break Into Medical Sales | Solo Episode with Joe Licata
In this solo edition of the Rep Path Podcast, host and top medical sales coach Joe Licata reveals the exact process you need to follow to land a job in medical sales — whether you’re a new grad, career switcher, or a seasoned rep trying to bounce back.
With over 23 years in the industry and thousands of interviews behind him, Joe shares the real, unfiltered truth about what it takes to break in, get noticed, and stand out in a crowded market.
🕒 Timestamps
00:00 – Intro & What Today’s Episode Is About
02:10 – Why Experience Alone Isn’t Enough Anymore
04:45 – The 4 Key Pillars: Resume, Storytelling, Networking, Interview Prep
06:30 – Why “Spray and Pray” Applications Don’t Work
09:05 – Resume Optimization: First Steps & Format Mistakes
13:00 – PDF vs Word & ATS Compatibility
15:00 – Avoid These Design Mistakes That Kill Your Resume
17:20 – The 4 Resume Metrics That Matter Most
19:50 – Why Sales Results Beat Adjectives Every Time
21:45 – The Psychology of a Great Resume
24:10 – How to Write Your Job Descriptions Effectively
27:30 – What to Include in Your Professional Summary (And What to Avoid)
30:00 – How to Talk About Gaps in Your Resume
32:45 – The 1-Sentence Rule That Every Hiring Manager Loves
35:20 – Live Q&A Begins: How to Break In as a Student
39:30 – Advice for Surgical Techs & Clinical Backgrounds
44:15 – The Truth About 1099 Jobs (Pros & Cons)
49:00 – How to Get Noticed if You’re New to the Country or Industry
52:00 – Biggest Resume Mistakes Entry-Level Reps Make
56:15 – The Best Questions to Ask in Interviews
1:00:00 – How to Handle Objections & Close Strong
1:03:40 – Why a Pre-Interview Thank You Email Works
1:05:00 – Smart Networking & Where to Start
1:08:10 – Questions to Avoid in First-Round Interviews
1:10:30 – Should You Ask About Compensation?
1:12:00 – How Many Resume Versions Should You Have?
1:14:30 – What Entry-Level Candidates Must Understand About the Industry
1:17:00 – Wrap-Up, Discounts & How to Connect with Joe
💡 What You’ll Learn
How to optimize your resume for real traction (not fluff)
Why storytelling is your secret weapon in interviews
What hiring managers are really looking for in new reps
Tactical tips to master every stage of the job search process
How to handle objections, close strong, and follow up like a pro
📌 Want personalized coaching?
👉 Schedule a 1:1 call now: https://reppath.com/path/
🎁 Use code LICATA for exclusive coaching discounts (especially if you’re a Lobby member!)
👍 Like, 💬 comment, and 🔔 subscribe for more brutally honest, game-changing sales career advice every week.
🎥 Subscribe to the channel: Unfiltered Medical Sales Coaching
🎯 Book your interview prep call with Joe today: https://reppath.com/path/
💥 Use promo code LICATA for exclusive coaching discounts!
🎙️ Secret Sauce to Break Into Medical Sales | Solo Episode with Joe Licata
In this solo edition of the Rep Path Podcast, host and top medical sales coach Joe Licata reveals the exact process you need to follow to land a job in medical sales — whether you’re a new grad, career switcher, or a seasoned rep trying to bounce back.
With over 23 years in the industry and thousands of interviews behind him, Joe shares the real, unfiltered truth about what it takes to break in, get noticed, and stand out in a crowded market.
🕒 Timestamps
00:00 – Intro & What Today’s Episode Is About
02:10 – Why Experience Alone Isn’t Enough Anymore
04:45 – The 4 Key Pillars: Resume, Storytelling, Networking, Interview Prep
06:30 – Why “Spray and Pray” Applications Don’t Work
09:05 – Resume Optimization: First Steps & Format Mistakes
13:00 – PDF vs Word & ATS Compatibility
15:00 – Avoid These Design Mistakes That Kill Your Resume
17:20 – The 4 Resume Metrics That Matter Most
19:50 – Why Sales Results Beat Adjectives Every Time
21:45 – The Psychology of a Great Resume
24:10 – How to Write Your Job Descriptions Effectively
27:30 – What to Include in Your Professional Summary (And What to Avoid)
30:00 – How to Talk About Gaps in Your Resume
32:45 – The 1-Sentence Rule That Every Hiring Manager Loves
35:20 – Live Q&A Begins: How to Break In as a Student
39:30 – Advice for Surgical Techs & Clinical Backgrounds
44:15 – The Truth About 1099 Jobs (Pros & Cons)
49:00 – How to Get Noticed if You’re New to the Country or Industry
52:00 – Biggest Resume Mistakes Entry-Level Reps Make
56:15 – The Best Questions to Ask in Interviews
1:00:00 – How to Handle Objections & Close Strong
1:03:40 – Why a Pre-Interview Thank You Email Works
1:05:00 – Smart Networking & Where to Start
1:08:10 – Questions to Avoid in First-Round Interviews
1:10:30 – Should You Ask About Compensation?
1:12:00 – How Many Resume Versions Should You Have?
1:14:30 – What Entry-Level Candidates Must Understand About the Industry
1:17:00 – Wrap-Up, Discounts & How to Connect with Joe
💡 What You’ll Learn
How to optimize your resume for real traction (not fluff)
Why storytelling is your secret weapon in interviews
What hiring managers are really looking for in new reps
Tactical tips to master every stage of the job search process
How to handle objections, close strong, and follow up like a pro
📌 Want personalized coaching?
👉 Schedule a 1:1 call now: https://reppath.com/path/
🎁 Use code LICATA for exclusive coaching discounts (especially if you’re a Lobby member!)
👍 Like, 💬 comment, and 🔔 subscribe for more brutally honest, game-changing sales career advice every week.
🎥 Subscribe to the channel: Unfiltered Medical Sales Coaching
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