SummaryIn this episode, Jess discusses the importance of keeping website content fresh and up to date. She highlights the common misconception that websites can be set and forgotten, emphasizing the need for regular content updates and search engine optimization. Jess explains how the cycle of content relevance is accelerating and the importance of aligning content with user intent. She provides tips for approaching a content refresh, including strategic reviews, aligning with user intent, and adhering to SEO best practices. Jess also addresses time constraints in content updates and offers advice on prioritizing content updates.Takeaways

Regular content updates and search engine optimization are essential for maintaining a successful website.
The cycle of content relevance is accelerating, and it is important to align content with user intent.
Strategic reviews, updates, and adherence to SEO best practices are key to a successful content refresh.
Prioritizing content updates and repurposing content can help address time constraints.

Chapters
00:00 Introduction: Importance of Keeping Website Content Fresh
01:16 The Need for Regular Content Updates
03:06 The Accelerating Cycle of Content Relevance
04:02 Approaching a Content Refresh
07:06 Tips for Keeping Content Fresh
14:08 Addressing Time Constraints in Content Updates
15:24 Prioritizing Content Updates
16:22 Conclusion

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