Summary

In this episode, Jess discusses the importance of optimizing websites for conversational search. She explains that instead of focusing solely on long-tail keywords, it is crucial to understand the phrases and questions that potential customers are using to find solutions to their problems. Jess outlines the three stages of the decision-making process and provides insights on how to create content that addresses the questions and concerns of users at each stage. She also answers client questions about the benefits of search engine optimization audits and the frequency at which they should be conducted.

Takeaways

Optimizing websites for conversational search involves understanding the questions and phrases that potential customers use to find solutions.
The decision-making process consists of three stages: awareness, consideration, and decision. Content should be tailored to address the questions and concerns of users at each stage.
Conducting search engine optimization audits is important to identify and address any issues that may affect website traffic and lead generation.
Regular audits should be conducted at least once a year, but monthly reviews of website traffic and strategy are also recommended.

Chapters

00:00 Introduction and Purpose of the Podcast
01:20 Optimizing Your Website for Conversational Search
03:26 The Three Stages of the Decision-Making Process
07:49 Understanding User Questions and Creating Content
11:16 Consideration Stage: Comparing Options
13:26 Decision Stage: Purchasing and Specific Actions
16:38 Importance and Frequency of SEO Audits
20:20 Conclusion and Call for Questions

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