What does it take to build a fitness brand that’s more than a gym—a community, a movement, and a business empire?Manning Sumner, founder and CEO of LEGACY and NO DAYS OFF, joins Reforming On Air with Genevieve Ross for a peek into the business strategies, execution, and vision that have grown his brand into a multi-location powerhouse with a thriving product line. He emphasizes the significance of strategic location choices for expansion, the development of a premium water brand, and the future of fitness as an experiential luxury. What you’ll learn in this episode: -Building a fitness brand with a purpose: community, energy, and connection-Strategic expansion: choosing locations, scaling, and maintaining quality-Developing a product line that complements the service business-Leadership and team management for sustainable growth-Lessons on competition, brand recognition, and staying innovative-Advice for entrepreneurs entering crowded markets and creating something uniqueTIMESTAMPS:00:00 Introduction to Manning Sumner and His Ventures03:00 The Birth of Legacy and Community Building06:01 Expansion Plans and Strategic Location Choices09:03 Innovative Training Concepts and Product Development12:02 The Future of Fitness and Business Trends14:53 Advice for Aspiring Entrepreneurs in a Competitive Market17:57 Creating a Thriving Community in Fitness20:52 Future Aspirations and Vision for GrowthFollow Genevieve & Reforming Pilates: Instagram: https://www.instagram.com/itsgenevieveross/https://www.instagram.com/reformingpilates/https://www.instagram.com/bodyhotpilates/https://www.instagram.com/the.only.studio/Subscribe: YouTube: https://www.youtube.com/@UC42ODbrpHDduJBKQBJipNeA  Apple Podcasts: https://podcasts.apple.com/us/podcast/reforming-on-air-fitness-wellness-and-branding-unfiltered-with-genevieve-ross/id1807869318Spotify: https://open.spotify.com/show/5h5yWKiYu0WuFpYd0gtyHP

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