Can healthy taste this good? Truvani is revolutionizing protein with purpose and flavor. Melanie Duncan, Owner & Chief of Creative at Truvani, joins Reforming On Air with Geneveivee Ross for a behind-the-scenes conversation about building a clean, high-performance protein brand designed with women in mind. From ingredient sourcing and flavor testing to bootstrapping the business and navigating product development hurdles, Melanie shares what it really takes to launch and scale a health-focused product line.They explore the difference between whey and plant-based protein, the challenges of finding trustworthy manufacturers, and why ingredient transparency is non-negotiable. Melanie also opens up about the highs and lows of entrepreneurship, how Truvani carved its place in a saturated wellness market, and what’s next—including expansion into major retailers like Target.Resources: Check out Truvani products and follow along: https://linktr.ee/truvaniTIMESTAMPS:00:00 Introduction to Truvani and Its Founder03:10 The Journey of Entrepreneurship05:59 The Birth of Truvani09:02 Product Development and Challenges12:05 Finding Trusted Manufacturers14:45 The Importance of Ingredient Transparency17:59 Expanding Product Lines and Flavors21:53 Taste Testing and Product Development24:32 Best Sellers and Market Insights27:51 Moments of Success and Recognition30:01 Whey vs. Plant-Based Protein Explained33:17 Future Goals and Brand Expansion34:03 Where to Find Truvani ProductsFollow Genevieve & Reforming Pilates: Instagram: https://www.instagram.com/itsgenevieveross/https://www.instagram.com/reformingpilates/https://www.instagram.com/bodyhotpilates/https://www.instagram.com/the.only.studio/Subscribe: YouTube: https://www.youtube.com/@UC42ODbrpHDduJBKQBJipNeA  Apple Podcasts: https://podcasts.apple.com/us/podcast/reforming-on-air-fitness-wellness-and-branding-unfiltered-with-genevieve-ross/id1807869318Spotify: https://open.spotify.com/show/5h5yWKiYu0WuFpYd0gtyHP

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