Today’s guest is Aurelia Edwards—entrepreneur, tech innovator, and founder of two groundbreaking ventures:Nailstry, the first mobile app marketplace for custom press-on nailsStandard Measure Technologies, an AI-powered precision sizing platform transforming beauty and e‑commerceWith roots in healthcare, a master’s in cosmetic science, and experience as a licensed massage therapist, Aurelia blends wellness, beauty, and technology into her businesses.Nailstry began in NYC’s West Village as a pop-up shop solving a wedding-day nail mishap. Its success led to a virtual sizing tool and app marketplace for custom nails.Building on that tech, Aurelia launched Standard Measure Technologies in 2022, headquartered in Reno, NV. The platform offers sub-millimeter virtual measurement to eliminate outdated sizing methods—addressing product returns, boosting personalization, and reducing waste. Standard Measure already has over 8,000 users and a promising early revenue stream In this episode, host Angelina Rivera and Aurelia dive into:The journey from healthcare and pop-ups to tech-driven beauty solutionsBootstrapping two ventures and navigating pre-seed fundingIndustry-first virtual nail sizing and measured precision systemsFuture applications of her measurement tech beyond beauty—into broader e‑commerce and personalization sectors✨ For anyone curious about combining purpose, tech, and thoughtful innovation, this episode is a must-listen.🔗 Connect with Aurelia Edwards: Websites: https://nailstry.comhttps://www.standardmeasure.aiLinkedin: http://linkedin.com/in/aureliaedwardsInstagram: @thenailstry Host Contact Information:Website: www.angelinarivera.comFacebook: Angelina RiveraInstagram: @refineandshinepodcast | @the.angelina.riveraYouTube: Refine and Shine PodcastLinkedIn: Angelina RiveraEmail: [email protected] a Free Discovery Call: https://calendly.com/the-angelina-rivera/discovery-call#RefineAndShinePodcast #AureliaEdwards #Nailstry #StandardMeasure #BeautyTech #AIinBeauty #WomenInTech #StartupJourney #VirtualSizing #PrecisionMeasurement #FemaleFounders #AngelinaRiveraSend us a text Feeling overwhelmed by endless to-do lists and constant distractions? Join the 8-week Unlock Your Time Potential program to reclaim your time and boost productivity. Join the waitlist today at angelinarivera.com/unlock-your-time-potential. We start mid-October 2025.
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