Send us a textVanessa Raath is a Global Talent Sourcing Trainer | International Keynote Speaker | Career Brand Specialist & CoachVanessa holds a teaching degree and spent 8 years as a teacher in the United Kingdom. She now combines her passion for teaching and recruitment in order to offer much needed Sourcing Training to the South African Recruitment Industry. Marcus and Vanessa discuss how the art of sourcing has really grown into a separate career - and a different skillset to recruiting - as well as international sourcing and online brand building.1:46- Introduction2:54- Definition of a sourcer3:17- Three things a sourcer has to be able to do4:31 –Difference between Sourcing and recruiters8:23- Being a standalone sourcer9:09- Having the first conversation as a sourcer 12:14- Is LinkedIn recruiter still a the best resource13:16- Searching via Google - XRay Searching15:31- The importance of messaging as a recruiter and sourcer18:00- Learning via Facebook or twitter to help you reach a little bit more24; 07- The need to separate TA into a sourcing function and recruitment function24:72- Is transactional recruiting getting harder as brands and agencies search for more ways to differentiate themselves?27:43- What an effective sourcing strategy looks like today?28:00 – Knowing your audience30:00- Getting a working sourcing strategy in South Africa32:00- Why companies need better branding35:23- Sourcing community in South Africa36:30- Building a strong and trustworthy online brand38:58- Shout out to the sponsors of the podcast (Recruiter.com)39:30- What do people need to post online because you are building a brand?40:00- Working with a ratio42:03- Educating your community and adding value to the community42:50- Is video the tool of the future?43:14- Video’s engagement44:21- LinkedIn algorithm and how it works45:32- ConclusionConnect with Marcus https://www.linkedin.com/in/marcusedwardes/

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