Send us a textIn this episode, Marcus Edwardes speaks with Ashley Pereira, Director of Marketing for the two recruitment firms Protis Global and ace Talent Curators.Listen in as Ashley discusses the importance of establishing yourself as a subject matter expert and why you don’t have to be an extrovert to build a successful personal brand. She explains why authenticity, consistency in messaging across all platforms, and a willingness to be “controversial” are all keys to a strong online presence.Ashley also preaches “writing like you speak and keeping it simple”, being unafraid to experiment with different categories of content, and keeping your posts value-driven at least 90% of the time before going for the ask.What You’ll Learn in This Episode:●      [03:01] Why recruiters need to work on developing their personal brand●      [06:16] Preparing for the market of the future●      [07:50] Why you should not be afraid of “controversy”●      [11:42] The first question to ask when defining your personal brand●      [16:15] Optimizing your LinkedIn profile●      [18:59] Being intentional about building your personal brand●      [22:17] Writing like you speak and keeping it simple●      [26:05] Getting over the hump and finally starting your branding journey●      [30:27] Categories of content to focus on●      [33:00] Whether or not to “stay in your lane”●      [37:34] How to go viral on LinkedIn●      [39:38] Tools and other tips to support your brand-building effortsKey quotes:●      “Regardless of who you’re working for, your personal brand will be there forever.”●      “Homing in on the why behind any conversation or any movement that someone is trying to do is the first step to setting up any type of strategy.”●      “Stop talking at people and start having conversations with people. Provide solutions on how they’re going to get the outcomes that they want, instead of telling them how great you are or why they need to change or all the bad things that you might have opinions about. It’s really about helping others.”●      “The point is to be a solution provider and to help as many people as you can. If you’re asking, how are you helping?”●      “When you get really personal, you attract people to open up to you and to listen to you.”●      “Anyone who tells you they have rules and tips and tricks to go viral is a complete fraud.”Connect with Marcus https://www.linkedin.com/in/marcusedwardes/

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