In this episode of Rebel Routes, we’re diving into the dynamic world of social media with Riz, the Outreach Director at StartUp Columbus. Riz shares her playbook on building genuine connections, leveraging meme culture, and navigating the fine line between engagement and controversy. We talk about how social media shapes business decisions, the art of relationship-building, and even get a peek into Riz’s personal favorites—from her top social accounts to what she’s reading and watching right now. Join us for a fun, insightful conversation on all things social and startup success!

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