Listen "Beyond the Bean: The Rise of CafePod"
Episode Synopsis
In this fresh brew of Really Good Conversations, we chat with Peter Grainger, the disruptive mind taking on big coffee, through his business: CafePod. Twelve years ago, Peter left his job and embarked on a mission to provide barista-style coffee to people at home by going head to head with Nespresso, launching his own Nespresso-compatible coffee pods. With no background in coffee, product, sales, marketing or branding, Peter and two friends delved into the world of capital-raising, coffee pod manufacturing and brand-building, and have since revolutionised our at home cuppa. Join us as Peter spills the beans on: The twist and turns of CafePod's journey and its strategic pivots. The power of consumer insights and the art of active listening. Growing through adversity – including a memorable product recall from supermarket aisles. His robust endorsement of the work-from-home ethos, its benefits for CafePod, and why it may not be everyone's cup of tea. A gripping tale of the closest he's ever been to meeting his maker. Craving more? Visit CafePod to get your caffeine fix.
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ZARZA We are Zarza, the prestigious firm behind major projects in information technology.