How to Bring WOW to Your Brand & Network

05/08/2025 39 min Temporada 1 Episodio 54
How to Bring WOW to Your Brand & Network

Listen "How to Bring WOW to Your Brand & Network"

Episode Synopsis

How do you build a brand people remember and a network that actually leads to something meaningful? Originally from Russia, Oksana Koriakova moved to Australia with a suitcase and a six-month visa, knowing no one and speaking no English. 20 years later, she's built a thriving brand merchandise business, launched a successful speaking career, and become known in Sydney as the "networking queen." Oksana shares her story of reinvention, the key conversations that shaped her journey, and how she turned discomfort into confidence.  She shares her views on branding and what it really means beyond logos, and why consistency, emotion, and trust matter most. We discuss her keynote "How to Bring WOW to Your Marketing" and why thinking like a wedding planner could completely shift the way you approach your campaigns.  She also shares her top networking tips, including how to follow up well, how to spot when a connection could become a real relationship, and why quality always beats quantity. Key Outtakes: How one coffee in Moscow and a last-minute conversation at a farewell party changed Oksana's life Why branding is less about logos and more about how you make people feel The secret to WOW marketing; and why she wears a wedding dress during her keynote Oksana's golden rule for networking: victory loves preparation Why your customers will become your friends faster than your friends will become your customers The mantra that guides her: if everyone's doing it, that's your sign to do the opposite   Whether you're looking to grow your business, find your voice, or rethink how you connect with people this is an insightful episode.  For more info on Oksana  Connect with Oksana on LinkedIn - https://www.linkedin.com/in/oksanakoriakova Impero https://impero.com.au/