In this episode of Real Talk, Alex and Nickii are joined by IPA President, Josh Krichefski.For decades, London has been seen as the heart of the advertising industry. It’s led to the belief that only in the capital can you find the best agencies or build a great career. But Josh believes London’s role is overblown, and that great talent can be found across the country. IMA’s Global Client Director Imogen Blackwood also joins the discussion to assess the strengths of regional agencies and the unique opportunities they offer to clients.Is now the age of the regional agency? Tune in to find out. Great conversation, great company, no BS.

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