Listen "Calling BS on the death of linear broadcast TV"
Episode Synopsis
In this episode of Real Talk, Alex and Nickii are joined by ITV's Business Development Director and all-round media expert, Jason Spencer. Adland has been signalling the death of linear broadcast TV for a good few years now. But, for Jason, this belief is all down to lazy and inaccurate reporting. Also joining the discussion are Ben and Lizzie, two of IMA’s Media team, who highlight the challenges of reaching a younger audience. It’s a continuing debate in our industry, can Jason put it to bed?Great conversation, great company, no BS.
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27/02/2024
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