In this episode, I interview Jimmy Mackin, a prominent figure in real estate marketing, discussing the transformative impact of AI on the industry. We explore Jimmy's journey, the importance of personalized marketing, storytelling, and the future of AI in real estate. Jimmy emphasizes the need for agents to embrace content creation and digital tools to thrive in a competitive market. He also shares insights on influential podcasts and books that have shaped his thinking.   Takeaways AI is rapidly evolving and offers new opportunities for agents. Personalized marketing campaigns can be enhanced using AI. Storytelling is crucial in real estate marketing. AI can serve as a mentor and strategist for agents. Content creation is the most effective marketing channel today. Investing in personal branding is essential for growth. Vertical AI will provide specialized tools for real estate agents. Agents should focus on building their online presence. Guest: Jimmy Mackin Jimmy Mackin on Instagram Listing Leads Host: Rajeev Sajja on Facebook Rajeev Sajja on Instagram Rajeev Sajja on LinkedIn Rajeev Sajja on YouTube   Resources:  Real Estate AI Flash Podcast Site AI Playbook Join the Real Estate AI Academy waitlist Join the Real Estate AI Insiders Instagram Broadcast Channel Subscribe to the Real Estate AI Flash Newsletter

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