In this episode, Scot and Aaron dive deep into one of the most overlooked yet critical parts of real estate success: authentic follow-up. Forget fancy CRMs, auto-responders, or the latest AI hacks—this conversation is all about keeping it real.They explore how consistent, personal communication builds trust, drives referrals, and wins listings. You’ll hear practical tips, stories from the field, and how low-tech (or even no-tech) systems can outperform complicated tools when you lead with intention.Whether you’re a seasoned broker or just getting started, this episode will remind you why follow-up isn’t just a task—it’s a mindset.

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