You have poured your heart and soul into your business, making sure that it’s aligned with who you are and what you want to offer … and now you need a brand that fits. And not just a logo and color palette but also visual messaging that speaks to your target audience and also what your business represents. In today’s episode, I’m chatting with Abbey McGrew of Wayfarer Design Studio about building a brand with a heart-led strategic approach, starting with baby steps when you don’t know what you want, common mistakes to avoid, and the benefits of working with a brand professional. Whether your business is brand new or getting a revamp, your brand is an important part of relaying who you are to your potential customers. And while you technically can DIY it, working with a professional saves you time and gives you invaluable expertise for landing on a brand that feels truly aligned.   Join my new monthly community, the Uplevel Lounge® Collective, where you can connect with me and other leaders to share insight, get encouragement, and build relationships to help you grow!    Full show notes available at www.melissafroehlich.com/123   Where We Can Connect:  www.melissafroehlich.com Join The UpLevel Lounge® Facebook Group  Subscribe to the Podcast Connect with Melissa on Instagram Follow Melissa on Facebook  

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