038 - Launching a scent-flavoured hydration brand, with Lena Jüngst, Co-Founder at Air Up

Ready For Launch: How To Build A Startup
15/03/2023 58 min

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Episode Synopsis

Hello and, welcome to another episode of Ready For Launch. I’m your host Ian Black. Every episode, I talk to founders of early stage companies about how they launched their business into the world.
This week I’m talking with Lena Jüngst, Co-Founder at Air Up
Among many things, we discuss:

How to create taste from just a scent
The science of retronasal olfaction
Turning a bachelor's degree project into a business
How design school prepares you for building a business
Growing pains when 10X-ing the team headcount.
The importance of communicating to investors

So sit back and enjoy the show!
Company Website
air-up.com
LinkedIn - Lena’s
https://www.linkedin.com/in/lena-juengst/
LinkedIn - Air Up
https://www.linkedin.com/company/air-up/

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