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Listen "045 - PR For Startups: Everything You Wanted To Know About Hiring A PR Firm, with Brigitte Kaps, Founder of Rent a PR"
Episode Synopsis
Welcome to Ready For Launch, the show where Ian Black talks to founders of early-stage companies about how they launched their business into the world.
This week I’m talking with Brigitte Kaps CEO & Founder of Rent a PR, a company that offers Public Relations & Communications Advisory on demand.
Among many things, we discuss:
Brigitte’s finance background before starting her company
Seeking out inspiration from Silicon Valley: the mindset difference of the USA
The main components of PR: Paid and unpaid media
How to create a good PR briefing
PR for different stages of a company: Startups to mid-cap
Misconceptions about PR
Choosing a PR agency: What kind of coverage do you need?
The cost of PR: from on demand to retainers
Crisis management for businesses
And much more!
So sit back and enjoy the show
LinkedIn
https://www.linkedin.com/in/brigitte-kaps-6912985/
Company Website
https://www.rentapr.ch/
Twitter
https://twitter.com/rent_a_pr
This week I’m talking with Brigitte Kaps CEO & Founder of Rent a PR, a company that offers Public Relations & Communications Advisory on demand.
Among many things, we discuss:
Brigitte’s finance background before starting her company
Seeking out inspiration from Silicon Valley: the mindset difference of the USA
The main components of PR: Paid and unpaid media
How to create a good PR briefing
PR for different stages of a company: Startups to mid-cap
Misconceptions about PR
Choosing a PR agency: What kind of coverage do you need?
The cost of PR: from on demand to retainers
Crisis management for businesses
And much more!
So sit back and enjoy the show
https://www.linkedin.com/in/brigitte-kaps-6912985/
Company Website
https://www.rentapr.ch/
https://twitter.com/rent_a_pr
In God we trust