Delve into the world of book marketing with our guest, Emily Enger, who wears many hats, including that of a book marketing and publicity coach. Emily brings a fresh perspective to the table, advocating for minimalist marketing strategies for authors and sharing profound insights on the choice between traditional or self-publishing.  Emily offers expert guidance to a speculative fiction author, laying bare the intricate maze of marketing decisions for maximum ROI.In this podcast, we examine the potential of social media platforms such as Twitter and TikTok in enhancing your reach and amplifying your platform. We also reveal the importance of publicity tactics like penning engaging articles and making impressions through podcast appearances.  Traditional publishing under the microscopeWe also put under the microscope traditional publishing, discussing the urgent need for innovation in the industry while sharing inspiring success stories of authors who have triumphed against the odds.Emily also opens up about her own journey, how she became an accidental book marketer, and the lessons she learned along the way. Emily's marketing strategy hinges on a minimalist approach, and she shares the secret sauce behind successfully marketing her own business. Don't miss this episode filled with valuable tips to market your book.Have a comment? Text me! Support the show****************************************************************************Connect with Natasha If you’re ready to write your book, I’d love to help you bring your story to life. 👉 Explore my 1:1 Book Coaching Program: https://www.natashatynes.com/bookcoaching Read My Writing & Learn With Me 📬 Substack — Read & Write with Natasha https://natashatynes.substack.com Follow Me 🌐 Website: https://www.natashatynes.com/ 🔗 LinkedIn: https://www.linkedin.com/in/natashatynes 🐦 Twitter/X: https://twitter.com/NatashaTynes 📸 Instagram: https://www.instagram.com/natasha.tynes ▶️ YouTube: https://www.youtube.com/@Readandwritewithnatashapodcast

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