In this episode of The Reaching Max Potential Podcast, we explore the critical process of developing and implementing strategic goals in business. Learn how to set SMART goals, conduct SWOT analyses, perform market research, and create actionable plans. Discover the importance of effective communication, monitoring progress, and strong leadership in achieving long-term success. Perfect for entrepreneurs aiming for high performance, this episode provides actionable insights to help you navigate the complexities of strategic planning and drive sustained growth. Tune in to master the art of strategic goal-setting and elevate your business.REFERENCESDrucker, P. F. (1954). The Practice of Management. Harper & Row. https://doi.org/10.1002/9781119206911Helms, M. M., & Nixon, J. (2010). Exploring SWOT analysis – where are we now? A review of academic research from the last decade. Journal of Strategy and Management, 3(3), 215-251. https://doi.org/10.1002/9781118785318.weom110162Kaplan, R. S., & Norton, D. P. (1996). Using the balanced scorecard as a strategic management system. Harvard Business Review, 74(1), 75-85. https://doi.org/10.2307/41165746Kotler, P., & Keller, K. L. (2016). Marketing Management. Pearson. https://doi.org/10.4324/9781315150977Kotter, J. P. (1996). Leading change. Harvard Business Review, 75(4), 59-67. https://doi.org/10.2307/41165983Mintzberg, H. (1994). The fall and rise of strategic planning. Harvard Business Review, 72(1), 107-114. https://doi.org/10.2307/41165742Schein, E. H. (2010). Organizational Culture and Leadership. Jossey-Bass. https://doi.org/10.1002/9781119206911 Hosted on Acast. See acast.com/privacy for more information.

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