Looking to buy your next hotel, motel, caravan park, or management rights?Work with the brokers who meet with Australia’s leading operators every week. Explore exclusive listings and deals backed by decades of on-the-ground experience: https://www.resortbrokers.com.au/In this Episode, Trudy sits down with Carla and Liam to unpack the 40-year brand journey of Resort Brokers and why they decided it was time for a full rebrand. Carla walks through the early days of beige business cards, lime green logos and horizontal magazines, and how the brand evolved as the business grew, the market changed, and social media and personal branding became impossible to ignore. Liam shares what “brand” really means beyond a logo: the feeling people have after every touchpoint, from events and IMs to office signage and how the team shows up in person. Together they break down the thinking behind the new look and why it finally feels aligned with who Resort Brokers really are as accommodation specialists, not just another real estate agency.Follow Resort Brokers:https://www.instagram.com/resortbrokers/https://www.facebook.com/ResortBrokersAustraliahttps://www.youtube.com/@resortbrokersauhttps://www.tiktok.com/@resortbrokersauTimestamps:00:00:00 - Introduction00:00:24 - If service fails the brand fails00:00:32 - Trudy introduces Carla and Liam00:02:10 - How Carla accidentally became the family brand guardian00:05:16 - The many lives of the Resort Brokers brand00:08:17 - Moving from black and white to a fresh accommodation led identity00:09:16 - What a brand really is in 202500:11:25 - Personal brands social media and experience driven branding00:15:11 - The challenge of branding multiple asset classes00:19:09 - Three brand pillars properties firm brand and personal brand00:20:00 - Bespoke IMs that mirror the developers vision00:22:33 - Why the new look finally feels like “us”00:23:34 - Old school prospecting 20 visits a week00:24:23 - Note cards stamps and why physical mail still cuts through00:26:08 - Service as the real brand in a world of OTAs00:28:36 - Why video is still the most underused growth lever for operators00:30:03 - Turning one shoot into a library of content00:31:30 - Keeping up with clients’ marketing and what’s next for the brand00:32:06 - Reviews

Ver todos los episodios