ZARZA We are Zarza, the prestigious firm behind major projects in information technology.
Listen "Premier League Dreams to Premier Events: Luxury Brand Marketing - Jay Smedley"
Episode Synopsis
In this episode of Raising the Barr, we sit down with Jay Smedley, a maestro of the nightlife events industry, who shares his remarkable journey from playing football for Leicester City to co-owning a global luxury concierge businesses and high-end restaurants.
Jay discusses the core values that shaped his career and the challenges he faced transitioning from football to the events industry. He delves into his innovative marketing strategies, the impact of social media, and the meticulous planning required for organising exclusive events.
We explore the evolution of his businesses, including luxury concierge services in Dubai and Ibiza, the wild success of the Anchored cruise ship festival, and his recent ventures into restaurant ownership. Jay highlights the growth of his events business, the importance of marketing and branding, and the challenges of maintaining brand consistency and relevance.
Tune in as Jay offers insights into the events and concierge industry, discusses his future plans, and shares invaluable lessons from his unique career journey.
00:00 Introduction
01:18 From Football to Nightlife
03:41 The Birth of VIP Events
07:39 Anchored: A Festival at Sea
12:15 Marketing Strategies and Social Media
15:44 The Luxury Concierge Business
18:20 Enhancing the Customer Journey
20:33 The Impact of SEO and PPC
21:08 Navigating Competition in the Concierge Industry
22:17 Ibiza's VIP Experience
23:26 Expanding to New Destinations
24:06 Venturing into Restaurants and Bars
25:33 Building a Strong Brand Identity
28:21 Adapting to Marketing Changes
29:34 Balancing Work and Personal Life
32:59 Future Plans and Expansion
____________________________________________________
Thanks for tuning in! We'd love to hear your thoughts on today's episode. Connect with us on social media or visit our website for more insights.
DISCOVER MORE:
Website: https://jamie-barr.com
Instagram: @itsjamiebarr
Instagram: @raisingthebarrpodcast
Jay discusses the core values that shaped his career and the challenges he faced transitioning from football to the events industry. He delves into his innovative marketing strategies, the impact of social media, and the meticulous planning required for organising exclusive events.
We explore the evolution of his businesses, including luxury concierge services in Dubai and Ibiza, the wild success of the Anchored cruise ship festival, and his recent ventures into restaurant ownership. Jay highlights the growth of his events business, the importance of marketing and branding, and the challenges of maintaining brand consistency and relevance.
Tune in as Jay offers insights into the events and concierge industry, discusses his future plans, and shares invaluable lessons from his unique career journey.
00:00 Introduction
01:18 From Football to Nightlife
03:41 The Birth of VIP Events
07:39 Anchored: A Festival at Sea
12:15 Marketing Strategies and Social Media
15:44 The Luxury Concierge Business
18:20 Enhancing the Customer Journey
20:33 The Impact of SEO and PPC
21:08 Navigating Competition in the Concierge Industry
22:17 Ibiza's VIP Experience
23:26 Expanding to New Destinations
24:06 Venturing into Restaurants and Bars
25:33 Building a Strong Brand Identity
28:21 Adapting to Marketing Changes
29:34 Balancing Work and Personal Life
32:59 Future Plans and Expansion
____________________________________________________
Thanks for tuning in! We'd love to hear your thoughts on today's episode. Connect with us on social media or visit our website for more insights.
DISCOVER MORE:
Website: https://jamie-barr.com
Instagram: @itsjamiebarr
Instagram: @raisingthebarrpodcast
In God we trust