In this episode of Raising The Barr, we sit down with Sophie, the owner of SOTA Salon. Sophie shares her incredible journey from starting her first salon at 19 in the UK to establishing a top-rated salon in Dubai. Learn about the unique challenges and opportunities of running a salon in Dubai, from navigating strict regulations to building a top-tier team. Sophie provides invaluable insights into leveraging social media, influencer collaborations, and the importance of creating a strong community around your brand. Whether you're an aspiring salon owner or an entrepreneur looking to elevate your business, this episode is packed with actionable advice and inspiration.00:00 Welcome to Raising The Barr00:38 Sophie's Journey into Hair and Beauty01:34 First Steps in Salon Ownership02:53 Challenges of Opening a Salon in Dubai04:28 Building a Top-Tier Team08:22 Creating a Unique Salon Experience15:23 The Importance of Social Media16:51 Influencer Impact on Business Growth18:44 Authentic Relationships with Influencers20:20 Challenges of Scaling a Salon in Dubai22:29 Staff Recruitment and Retention24:57 Future Plans and Expansion26:24 Building a Community Around the Salon30:01 Quick Fire Questions

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