Listen "Learn to listen to the customer and then win them over: Shatbhi Basu"
Episode Synopsis
The task as an interviewer when interviewing a legend such as Shathbi Basu, considered by many as the guru of Indian bartending, is a challenging one. Does one focus on the various achievements that she has had through her '40 years not out' professional career, ? On how she opened STIR, India's first bartending academy? On being awarded by the President of India and the Ministry of Woman and Child development for being the first Indian woman to do pioneering work in the field of bartending, thereby bringing respectability to the wizards behind the bar? The marquee brands that she has been a consultant for, the show she did for NDTV good Times - 'In High Spirits.' Or, her latest book, 'The Can't Go Wrong Book of Mocktails?' Or, does one sit back and listen to her tell the story of her life? Of how she had planned to be a chef and then a Chinese chef before she ended up being given the keys of the bar?! Of how she took the lockdown in her stride and reinvented herself. This time as a publisher! I chose the latter route while interviewing Shatbhi for #foodocracyforher, my show on the #FinelyChoppedTV where I speak to women entrepreneurs from the field of food & beverages in India. I had a wonderful time and was left energised at the end, as I am sure you would be once you listen to her speak. You will find her book on Amazon : https://www.amazon.in/dp/B08R1JLYHS/ref=cm_sw_r_wa_api_fabc_QkI4FbBZQPHSC
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