In this episode of the Race to the Bottom podcast, Tristan Bordallo interviews Sebastian Zelger, CEO of Liqui Moly, who shares his journey from Germany to leading a successful automotive business in the US.They discuss the cultural challenges Sebastian faced, the importance of building connections with his team, and the strategies that led to Liqui Moly's impressive growth. Sebastian emphasizes the significance of education in sales, the role of distribution partnerships, and the need for trust and transparency in business.He reflects on the challenges of being a young CEO and the human element in leadership, ultimately expressing pride in his team's accomplishments and a vision for future growth.• LiquiMoly grew from $10 million to $120 million in under 10 years.• Micro influencers play a key role in LiquiMoly's marketing strategy.• Compliance with regulations is a significant challenge in the US market.Race 2 The Bottom

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