Listen "Shelf-Made Lemonaire at Slow Speed to Shelf (Curtis Knight II)"
Episode Synopsis
In this conversation on Race 2 The Bottom, Curtis Knight II shares his journey of building Lemonicious, a unique beverage brand focused on all-natural fruit drinks. He discusses the challenges of the beverage industry, the importance of taste and quality, and the advantages of selling at farmers markets. Farmers markets provide a profitable and direct-to-consumer sales channel.Chargebacks from retailers can significantly impact small brands.Race 2 The Bottom