This week, Lewis is joined by freelance copywriter Sam Whitlock to talk freelancing, tone, and why copy’s real power sits far beyond “words on a page.”From studying copywriting at university and seven years agency-side, to going solo to slow the pace and go deeper, Sam shares how he prototypes ideas fast, workshops with clients, and solves communication problems (not just content requests).They dig into open briefs that start with “what fun could we have?” and lead to brand strategy, employer brand, and culture, finding your own voice vs. finetuning your brand voice, and why content marketing is shifting.Find Sam on LinkedInVisit samuelwhitlock.comCheck out Yes Friends and join their newsletter

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