This week, Lewis is joined by Kirsten Parnell-Vernon, Senior Copywriter at Tiger Marketing. Kirsten shares her story of discovering copywriting by way of a linguistics degree, a master’s in forensic linguistics, and Cancer Research UK comms. They get into living a brand, why pen-and-paper is still the ultimate thinking tool, and how to thrive when ten deadlines collide. Kirsten talks niche clients, long-form B2B, pushing cheeky tone of voice even when it’s not your “natural,” and the simple joy of a client saying, “You’ve nailed it.”There’s a frank take on AI, from ethics to Kerry Harrison’s “AI sandwich”, plus a love letter to Martin Amis’s work, and a surprising writing soundtrack recommendation.Find Kirsten on LinkedIn and Substack. Find Tiger Marketing at tigermarketing.co.uk.

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