This might be the most inspiring example of excellent book marketing, you have ever seen or heard of.Michael and Andrew are the authors of the bestselling book 'Referable Speaker', world-class keynote speakers and teachers on how to build a sustainable speaking career.Here is some of what we cover in this episode:BOOK WRITINGThe key motivating factor to any successful author(if you watched the teaser video above, you might be able to guess what it is!)What it's like to co-write with another author(watch the 3-minute book trailer below for a taste of that too)The powerful breakthrough finding your role as an authorUsing your speaking gigs to test your book materialThe ask-the-buyer-for-stories strategyWriting from a place of knowing or vs. a place of discoveryThe necessity of qualified feedbackMoving from Expertville to Visionary TownHow the risky road will make you better at what you doHow focusing on your current customers will fire up demandBOOK MARKETING Captivate target readers (and customers) with quality video and storytellingThe entertainment factor, well-produced movie-styleBuilding the expectation for the books ability to change meShowing the opportunity instead of tellingUsing the webinar as watch parties in B2B sales(and the impact on amazon ranking)The zero-marketing strategy (the quiet launch)The for-my-buddy booster strategy99% of all 'failed' books do so because of insufficient marketing. After the actual launch, the author is exhausted and lacks the energy for continued promotion. Or the marketing plan consists of only launch-related promotion. As you hear on the podcast, these authors use a completely different strategy. The silent launch (listen to hear what that's about!)Long-term video assetsThey have created two amazing videos and they are absolute must-sees for you if you are looking to add a long-term component to your book marketing plan: A 3-minute book trailer video captivates target readers and makes them go check out your book immediately (you can model this for your own book marketing and I am breaking the structure down for you in this article)An absolutely genius 55-minutes prerecorded webinar you can use during launch so hoards of high-quality leads will stumble over each other to get the book (and rank up your book significantly on Amazon)You can watch both of them on the book's website. Then go to publishing-rebel.com to find and use my breakdowns of the videos to model your own.Michael Port is the NY Times and WSJ bestselling author of nine books including the perennial bestsellers Book Yourself Solid and Steal the Show. More at www.HeroicPublicSpeaking.com.  Andrew Davis is a bestselling author and internationally acclaimed keynote speaker. More at https://www.akadrewdavis.com/.     Hosted on Acast. See acast.com/privacy for more information.

Ver todos los episodios