Katie Mullen is a sales trainer, speaker, podcaster, blogger, and author. She spent almost twenty years in sales across many industries and has researched customers in over 20 states on how they would like to be treated in a sales situation. This research combined with her many years of sales experience, is the foundation of her business and book.In this episodeHow to use your book to get more speaking engagementsHow to use the book to increase your capacity to take on more client workResearching to provide novel insights to your audience - and clientsFinding the false assumption that will boost salesTelling the story that will prompt the reader to take actionHow to boldly ask for book reviewsThe power of the ugly-truth storyTrading immediate revenue for long-term successTeaching skills over writing skills How to connect with KatieWebsiteLinkedInPodcastThe Sales Tightrope Book  Hosted on Acast. See acast.com/privacy for more information.

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