An SEO perspective on publishing nonfictionCassio Politi is one of the pioneers of professional Content Marketing in Brazil.Since the beginning of the 2010s, he has been doing educational work as the head of Tracto Marketing, raising awareness among executives, professionals and communication students about structuring content marketing projects.In 2013, he published his first book ‘Content marketing that generates results’ and in 2020, the book "Content Marketing Masterclass – Content Lessons in the Digital Era.” In this episodeCassio's author journey and who convinced him to write a bookThe SEO dilemma of publishing a 2nd bookHow rarity can increase the price of your bookWhat makes writing a book VERY different from bloggingThe importance of professional proofreadingYou don’t need people to read your bookPlanning to be discovered by your audienceHow a small fish can win among whalesWhat it takes to sell via your blogUsing books in content marketing strategiesThe missed opportunity for authors Connect with Cassio PolitiBook: Content Marketing MasterclassConnect with Cassio Politi on LinkedIn Are you looking to become a Published Authority yourself?Connect with Malene and Publishing Rebel on LinkedInGrab the book How to Become a Nonfiction Author for just $1! Hosted on Acast. See acast.com/privacy for more information.

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