The Mainstream Is Dead. Long Live Unique Tribes!

23/07/2025 39 min
The Mainstream Is Dead. Long Live Unique Tribes!

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Episode Synopsis

The publishing industry isn’t just changing—it’s completely fragmenting. In our latest episode, we talked about why two former Christian publishing professionals (Mick Silva and David Morris), have shifted so strongly toward a new model of authors aiming not for everyone, but for the readers that specifically fit them. Based on Kevin Kelly’s “1,000 True Fans“ concept, this episode, as usual, gave us plenty to discuss.   Why a massive reach isn't necessary anymore to succeed as an author   Why you need to be able to define your specific audience in a sentence   How to start finding those "1000 true fans"Publisher and Literary Agent David Morris is at DavidRMorris.me  Editor Mick Silva is at MickSilva.comSubscribe for more, and join the conversation at Substack: publishingdisrupted.substack.comPublishing Disrupted is at PublishingDisrupted.substack.com Mick Silva is at MickSilvaEditing.substack.com David Morris is at dvdmorris.substack.com and LakeDriveBooks.com