Strategizing a Brand Transformation - Meredith Klein, GNC

21/12/2022 11 min

Listen "Strategizing a Brand Transformation - Meredith Klein, GNC"

Episode Synopsis

Meredith Klein, Director of Public Relations at GNC, explains the key traits of a brand transformation including reflection, connection, and authenticity. She also shares stories about GNC’s history and the brand’s lasting commitment to consumers’ needs. Meredith also explains how she applies the lessons she learned as a Division I athlete to her career.
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