How External Audiences Influence Strategy - Jen Lowney, Global Head of Communications for ⁠Citi

PR's Top Pros Talk
14/08/2025 11 min

Listen "How External Audiences Influence Strategy - Jen Lowney, Global Head of Communications for ⁠Citi"

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Episode Synopsis

Jennifer Lowney, Global Head of Communications for Citi, emphasizes the importance of external audiences and how they influence messaging. She highlights the value of strong partnerships with agencies when executing projects. She also discusses the importance of understanding where consumers are sourcing their information.Learn more about D S Simon Media

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