Developing an Earned-First Mindset - Jackie Cox Battles, Weber Shandwick⁠

PR's Top Pros Talk
14/06/2023 10 min

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Episode Synopsis

Jackie Cox Battles, New York Consumer Brand Practice Lead and North America Consumer Brand Practice Growth Lead at Weber Shandwick, explains the importance of earned media as more consumers feel disconnected from brands. Jackie describes valuable approaches she uses with clients such as “story doing” and more. Jackie also shares key data from the ‘Earned Effect Study’.


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