Matt Landes goes behind the counter of the new sportsbook Prime Sports with Joe Brennan Jr. and Adam Bjorn for a wide-ranging conversation covering their legendary backgrounds in betting, the inside scoop on the historic PASPA repeal, and Prime's unique value proposition to bettors.

They also discuss the US gambling industry's biggest threats and opportunities, the virtues of whiskey and local beer on draft, and the balance between creativity and productivity.

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