Join thousands of marketers and business owners who trust Promo Punks™ for custom merch that elevates. Get your FREE custom quote in 30 minutes; discover branded products that don’t just promote, but transform your events, engage your team, and level up your brand experience: https://promopunks.com.au/collections/all-10-000-productsIn this episode of Promotions Playbook, hosts Will Campbell and Pascal Wieder, along with content strategist Sophie, dive into how Red Bull effectively utilizes merchandise to create exclusivity and enhance brand engagement. They discuss the importance of limiting demand to build desire around a brand and explore unique strategies that Red Bull employs with their merch that set them apart from other brands. The conversation also touches on how smaller brands can implement similar tactics to foster exclusivity within their own communities. Listeners will gain insights into the power of promotional products in transforming brand visibility and driving growth.Follow Promo Punks:https://www.facebook.com/promopunkshttps://www.instagram.com/promopunks/https://www.tiktok.com/@promopunkshttps://www.linkedin.com/company/promo-punks-co/https://medium.com/@UC7LgXddjlT_hb3XbLgCok2Q Timestamps: 00:00:00 - Introduction00:01:07 - Red Bull's Unique Merch Strategy00:02:22 - Selling vs. Giving Away Merch00:03:47 - Engagement Opportunities at Events00:05:17 - Subconscious Brand Impact00:06:44 - Branding vs. Lead Generation00:07:45 - Key Takeaways for Small Brands00:09:09 - Building Exclusivity with Merch00:10:14 - Mimicking Red Bull's Giveaways00:12:17 - Reframing Red Bull's Mobile Activation00:13:25 - Sponsoring eSports Events

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