Join thousands of marketers and business owners who trust Promo Punks™ for custom merch that elevates. Get your FREE custom quote in 30 minutes; discover branded products that don’t just promote, but transform your events, engage your team, and level up your brand experience: https://promopunks.com.au/collections/all-10-000-productsIn this episode of Promotions Playbook, hosts Will and Pascal explore the powerful impact of storytelling in branding, using Disney as a prime example. They discuss how Disney effectively connects its merchandise to immersive experiences, creating demand and brand loyalty. The hosts emphasize that storytelling isn't just for books and movies; it's a crucial element for any business looking to enhance its brand identity.Follow Promo Punks:https://www.facebook.com/promopunkshttps://www.instagram.com/promopunks/https://www.tiktok.com/@promopunkshttps://www.linkedin.com/company/promo-punks-co/https://medium.com/@UC7LgXddjlT_hb3XbLgCok2Q Timestamps: 00:00:00 - Introduction00:00:21 - Connecting Merchandise to Experiences00:00:55 - Disney's Effective Merchandise Strategy00:01:27 - Importance of Storytelling for Brands00:02:00 - Building a Character for Your Brand00:03:16 - Using Slogans to Convey Brand Mission00:03:36 - Creating Emotional Events with Custom Merch00:04:59 - Leveraging Scarcity in Merchandise00:05:54 - Practical and Usable Merchandise00:07:02 - Conclusion and Summary of Disney's Merch Strategy

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