After a near-death experience being shot and left for dead in a park, Mike Venitas found his superpower in genuine gratitude and turned it into a thriving career helping home service businesses grow and scale.• Marketing strategies differ dramatically based on company size and stage• Businesses under $1 million should focus on building networks and finding "who" rather than figuring out "how"• Companies in the $3-5 million range shouldn't jump immediately to paid advertising• Larger businesses must thoroughly vet marketing agencies by examining reporting systems and industry specialization• Your Google Business Profile does more heavy lifting than most realize but is often neglected• Artificial intelligence is transforming marketing - watch Thumbtack's partnership with OpenAI• Every marketing strategy should follow the three-part approach: rank, engage, convert• When responding to negative reviews, remember the entire world is watching how you handle conflict• Focus on creating money through existing relationships rather than constantly chasing new leads• YouTube Shorts currently generate more reach than other social platforms for free contentIf you want to talk about making better financial decisions while scaling your business, grab a time with Tyler for a quick intro call at cfomadeeasy.com - no pitch, just a conversation.🎙️ Profit & Grit by Tyler Martin Real stories. Real strategy. Real results for service-based business owners. 🔗 Website: ProfitAndGrit.com 📍 LinkedIn: linkedin.com/in/thinktyler 📸 Instagram & TikTok: @profitandgritTyler Martin, a fractional CFO for home services and the trades 📅 Want to grow your business with smarter financial strategy? Book a free intro meeting

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