Here’s a draft in the exact format you want, using Katy Higgins’ transcript:Most people think HVAC growth is all about marketing. Katy Higgins says it’s about grit, culture, and building around what you know best.Katy went from being a single mom selling furnace tune-ups to launching True Pros in her garage, where she was $800 short of workers comp. In less than two years, she’s pacing $10–12 million in revenue. In this episode, she shares how she overcame bias as the first female comfort advisor in Utah, why she built sales and installs before service, and how ringing a bell for every win keeps her team focused on what’s working instead of what’s broken.We get into the rock-bottom moments of starting with no credit and no vehicles, the turning point when Service Nation helped her see just how fast she was scaling, and why visibility as a woman-owned HVAC company matters to her. Katy also explains her approach to sales without high pressure, the systems she built with ServiceTitan, and the mentors who helped her turn rapid growth into a sustainable business.What You Will Learn in This Episode:• Why starting in a garage with almost nothing pushed Katy to build differently • How overcoming bias as a woman in HVAC fueled her drive and confidence • The lessons from rock-bottom moments like failed partnerships and distributor rejections • Why growth itself—not failure—became her hardest challenge in year one • How ringing the bell and scrapbooking wins created a resilient team culture • The sales-first model that drove $5M+ in year one before service was even in place • How Service Nation and ServiceTitan shaped her turning points and processes • The importance of surrounding yourself with the right mentors and advocates • Why visibility for women in the trades matters, and how True Pros is paving the way • Katy’s mantra: “Ring the dang bell”, celebrate wins before setbacks eat you aliveMore From Profit & GritBook your complimentary Financial Insight Session with Tyler Martin, fractional CFO for home services and the trades, here:http://cfointrocall.comLearn more at http://cfomadeeasy.comFollow the show for weekly interviews with HVAC, plumbing, and home service owners and experts who share what it really takes to grow, scale, and profit in the trades.If you listen to any of the following shows, we’re sure you’ll love ours too! To The Point Home Services Podcast, Toolbox for the Trades, Masters of Home Service, Home Service Business Coach With David Moerman, BlueCollar.CEO, The Home Service Expert Podcast, Next Level Pros, Blue Collar Business Podcast, Home Service Millionaire with Mike Andes, The Contractor Fight with Tom Reber and Blue Collar Success Group🎙️ Profit & Grit by Tyler Martin Real stories. Real strategy. Real results for service-based business owners. 🔗 Website: ProfitAndGrit.com 📍 LinkedIn: linkedin.com/in/thinktyler 📸 Instagram & TikTok: @profitandgritTyler Martin, a fractional CFO for home services and the trades 📅 Want to grow your business with smarter financial strategy? Book a free intro meeting

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