How Joe Pulizzi Built and Sold His Business for $15 Million: A 5-Step ProcessIn 2008, Joe Pulizzi and his wife were broke, yet they set a goal to sell their future business for $15 million in seven years. In this episode, Ash Roy breaks down Joe's five-step process that led to achieving this goal with the Content Marketing Institute. Steps include understanding that building a business is a marathon, breaking goals into balanced categories, building a loyal audience, focusing on a single channel before diversifying, and delivering content consistently over a long period. Joe also shares the transformative daily question that helped him stay focused on his goals. Catch the full breakdown and learn how to apply these methods to transform your business and life.Links mentioned:Content Inc.- https://amzn.to/3zlhpxJhttps://www.productiveinsights.com/po...Timestamps:00:00 From Broke to $15 Million: Joe Polizzi's Journey00:53 The Power of Goal Setting03:00 Balancing Life and Business Goals04:22 Building an Audience and Becoming an Expert05:28 The Pitfalls of Diversifying Too Early06:44 Consistency is Key: Delivering Over Time09:42 Recap and The Transformative Question12:08 Conclusion and Next StepsGet my 9-Step Business course here: https://productiveinsights.learnworld...Join our Membership:https://productiveinsights.com/member...

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