277. AI Can't Replace You If You Set These 3 Goals

21/09/2025 9 min Episodio 277
277. AI Can't Replace You If You Set These 3 Goals

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Seth Godin on Storytelling: https://youtu.be/yKPYFcdQNnI Artificial Intelligence Playlist: https://www.youtube.com/playlist?list=PLscAJ4HqaYT-juVTGRqw-dbSwX12C2yrTWorried about AI replacing your job? In this episode, Ash Roy and media coach Julie Macdonald share three powerful steps to help you stand out and build an authentic brand in an AI-driven world. Learn how to listen to your clients, define your core message, and deliver real value that AI can’t replace.Timestamp:00:00 Turning AI from a threat into an advantage00:14 Three simple goals to be more human in an AI-driven world00:34 Step 1: Listen to your clients and customers01:04 Julie: "It's listening first and doing later."01:38 Why listening is crucial before creating solutions01:57 Using LinkedIn and Amazon for market research02:20 Action step: Turn complaints into your next big offer02:39 Step 2: Define your core message in one sentence02:45 Julie: "Who are you as a story? Why should anyone care?"03:07 The importance of nailing your message in one sentence04:18 Test: Can your client repeat your message after hearing it once?04:41 Action step: Write your core message in one sentence04:59 Step 3: Deliver a useful outcome, not just deliverables05:49 Value is about outcomes, not just deliverables06:06 Being valuable, useful, and trusted06:21 Supporting clients beyond deliverables06:37 Value is about outcomes, not polish07:02 Recap: Listen, define your message, lead with value07:15 It’s about useful outcomes and humanity07:32 My conversation with Seth Godin on story skillsGet my 9-Step Business course here: https://productiveinsights.com/9-steps🍿 WATCH NEXT:- Neil Patel Story from $5 an hour to $100m a year in business - https://youtu.be/tZHLwgm6TsY  - Fishburners CEO on startups and entrepreneurship https://youtu.be/kaT_FCCJ5zo?si=YaFBNPf25uSCzupy- Hiring The Best People: Tips to find great employees In 2024 - https://youtu.be/3dXSdnHYpyc💌 Free Weekly Productivity Insights: https://www.productiveinsights.com/newsletterMY FAVOURITE TOOLS & GEAR⏰ Thrivecart- Grow income from your existing traffic https://thrivecart.com/private-pilotprogram/?affiliate=productiveinsights⚙️ Automation Agency - A virtual marketing tasks team https://affiliate.automationagency.com/idevaffiliate.php?id=pinsights✍️ Shortform - My favourite place for book summaries - https://www.shortform.com/app/signup?utm_source=hs_email&utm_medium=email&_hsenc=p2ANqtz-8FmFGcVNrjtTAiEtPFjyhIVlIVVhoJ9S74Ssr_K8G6Q63dYi3FAfFoeCSxz_tJahH2WLhb⏰Rescue Time - Track your time and increase effectiveness https://www.rescuetime.com/rp/timesave/plans💬TextExpander- Speed through your emails https://shareasale-analytics.com/r.cfm?b=1512519&u=1911347&m=81274&urllink=&afftrack=&shrsl_analytics_sscid=b1k4%5Fsdaur&shrsl_analytics_sstid=b1k4%5FsdaurMY OTHER SOCIALS:🌍  My website / blog - productiveinsights.com🐦  Twitter -  https://www.twitter.com/AshRoyHelps📸  Instagram -   https://www.instagram.com/AshRoyHelps📱  TikTok -  https://www.tiktok.com/AshRoyHelps👨‍💻  Linkedin - https://www.linkedin.com/in/ashroyhelps/ 🎥  Facebook -  https://www.facebook.com/AshRoyHelpsWHO AM I?If we haven’t met before - Hi, I'm Ash Roy I Help High-Achieving Professionals to Turn their Ideas into secondary income streams, in weeks, not months.Embracing the journey of diversifying income streams entails prioritizing independence, flexibility, and fulfillment alongside established careers.Through my videos here on this channel, my podcast Productive Insights Podcast and via my blog, I share strategies and tools to help you find financial freedom and build a life you love.PS: Some of the links in this description are affiliate links that I may get a kickback from at no additional cost to you 😜

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