Luke Redhead is a personal branding and business coach, and the founder of Sentry Collective. After getting laid off from his corporate job without warning, he turned a side hustle into a full-time mission: helping solopreneurs grow through content, not cold DMs. With years of writing experience, a calm approach to strategy and a knack for simplifying personal brand growth, Luke now supports founders in building trust, showing up authentically and landing clients they actually want to work with.Listen to this episode to get inspired by Luke’s journey of discovering his passion without any formal education or clear roadmap. You’ll learn how to stand out online by focusing on real connection over dry impressions, how to build your brand on LinkedIn or any platform, and how to create content that not only looks good, but actually moves the needle.Connect with Luke:https://www.linkedin.com/in/lukeredheadhttps://playbook.sentrycollective.comhttps://sentrycollective.com/Timestamps:00:00 – What growing on LinkedIn really means00:58 – Podcast intro and guest welcome01:19 – Luke’s career: from IT to coaching02:55 – Starting freelance writing after moving out04:25 – The layoff that changed his life06:27 – Going full-time with his business07:25 – Why trying different jobs matters09:09 – Losing a job as a life catalyst10:28 – Comfort zones and taking risks11:26 – Overcoming inaction and regret12:04 – The “90-year-old self” decision method13:44 – Business expectations vs reality14:59 – Advice for new freelancers and solopreneurs16:21 – Why getting 2–3 clients is key17:33 – Learning through trial, error and coaching19:39 – Thousands of posts: how content reps work22:12 – Why he chose LinkedIn over other platforms24:19 – Repurposing content across multiple channels26:09 – Clients: psychographics vs demographics28:01 – The value of working with diverse clients30:02 – Success beyond metrics: mindset shifts33:50 – Common client mistakes and lessons36:00 – Building personal systems for content38:19 – Luke’s newsletter and deeper insights39:47 – How to grow on LinkedIn the right way44:32 – The truth about overnight success44:57 – Personal life: walking, nature, brand authenticity47:21 – Book rec: 1000 True Fans (article)48:11 – Where to find Luke and his services49:39 – Motorbikes, racing and personal hobbies50:43 – How Luke helps solopreneurs grow51:59 – Podcast closing and thank you
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