Alex Colhoun is a content strategist, brand builder, and former Twitch streamer who helps founders grow their presence online with standout storytelling and high-converting content. He’s worked with over 120 entrepreneurs, built one of the fastest-growing personal brands on LinkedIn, and continues to share the strategies that actually move the needle.In this episode, we explore Alex’s journey from streaming to strategy. You’ll hear how he built a massive Twitch following, pivoted into brand-building on LinkedIn, and developed a system for showing up online with clarity and consistency. He shares lessons on content creation, community building, and growing across multiple platforms, all while travelling the world.Connect with Alex:https://www.linkedin.com/in/jackgaisford/https://www.instagram.com/jackgaisfordhttps://www.youtube.com/c/JackGaisford https://the-content-club.co.uk/Timestamps:00:00 – Cold open: from Twitch to content strategy01:02 – Intro and welcome01:26 – Meet Alex: creator, strategist, digital nomad02:31 – His surprising start on Twitch04:00 – Why he walked away from streaming success05:18 – From content to clarity: discovering brand building06:47 – Building trust across platforms08:11 – The mindset shift that changed everything09:43 – Why LinkedIn became his home base11:06 – The early days of showing up online12:38 – Creating systems for consistency14:15 – Why travel shaped his brand15:42 – Keeping creativity alive while moving around17:06 – How he balances business and lifestyle18:33 – The power of milestones and personal posts20:04 – What makes a brand “work” in 202521:49 – Building a community with intention23:30 – The truth about silent followers24:58 – Making content that connects (and converts)26:41 – What creators get wrong about growth28:23 – Cross-platform content that stays true to you30:04 – What people really buy when they follow you31:31 – His take on tools, batching, and burnout33:10 – Life on the road: the honest side of digital nomad life34:56 – His favourite countries, routines, and setups36:20 – Lessons from creating in different cultures37:48 – Advice he’d give his earlier self39:10 – Quick-fire: tools, platforms, creator habits40:58 – Final thoughts on freedom, systems, and staying human43:25 – Hitting 40k, birthday timing, and final reflections45:22 – Where to find Alex and closing thoughts47:00 – Outro and thank you
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