Charlie Hills is a leading expert in AI-powered content creation, helping professionals turn LinkedIn into a platform that delivers real results. In less than a year, he grew his audience to over 50000 by using AI tools to streamline content, increase engagement, and drive conversions. Through his company Cognified, Charlie now supports others in building strong personal brands with consistent strategies and compelling content.This is a milestone episode, the very first sequel on the podcast, featuring Charlie's return. Tune in to hear what has changed since our last conversation, how he’s scaled his impact, and what ambitious projects lie ahead. If you want to understand how AI and content can work together for growth, this episode is a must.Connect with Charlie:https://www.linkedin.com/in/charlie-hills/https://charliehills.substack.com/https://cognified.io/Timestamps:00:00 – Authentic content on LinkedIn01:14 – Meet Charlie02:44 – Growing from 12k to 90k followers03:19 – Aiming for 150k07:42 – Content creation workflow09:44 – Carousels vs video10:26 – Thoughts on LinkedIn video updates11:48 – Posting for AI news14:11 – Avoiding misinformation17:22 – Becoming a trusted AI source20:49 – First public speaking gig24:21 – Expanding into more talks28:24 – Focus on content agency30:30 – Community launch plans32:49 – Building a SaaS product36:15 – Managing pressure & burnout39:14 – Hobbies & book recs42:08 – Favourite AI tools43:55 – Using Perplexity for research47:37 – Substack vs Beehiiv50:34 – Podcast & content preferences53:38 – Final thoughts on authenticity
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