Listen "One Niche, Big Impact: The Power of Knowing Who You Serve | #106: Sabahudin Murtic"
Episode Synopsis
Sabahudin Murtic is the author of LinkedIn for Affiliate Marketing and creator of the ACE Framework, a system that helps publishers and advertisers in the affiliate space generate 3 to 5 high-quality leads each week without relying solely on industry events. Sab helps professionals turn LinkedIn into a consistent source of real partnerships and business growth without chasing likes or becoming full-time content creators.In this episode, hear how Sab’s career across several industries led him to discover LinkedIn’s untapped potential, sparked by the influence of one of the platform’s top creators. He explains why you should not be afraid to pivot, take risks and commit to a niche. Learn how to stand out in a crowded market, build a recognisable voice and establish real authority in a conversation between two friends brought together by the platform they now use to grow and collaborate.Connect with Sab:https://www.linkedin.com/in/sabahudin-murtic/https://growwiththeflow.carrd.co/https://tally.so/r/nPvj7Vhttps://aicasestudy.io/Timestamps:00:00 – The café loyalty lesson00:59 – Episode intro and welcome01:24 – Saba’s story and first LinkedIn post02:10 – Learning from bad content03:18 – Pivoting into affiliate marketing04:27 – Mentorship with Yasmin Ali05:19 – Bitcoin, risk and early career06:57 – Tourism, archery and 9–5 life10:40 – How LinkedIn paid his bills10:53 – Story-first newsletter strategy12:15 – Why he switched from Substack to Beehive14:07 – Starting a brand without overthinking16:31 – Early LinkedIn influences and AI tools18:07 – Humanising AI-generated content21:27 – Why copying frameworks fails23:02 – How analogies made his content click25:24 – Posting habits and content pillars27:46 – Repeating messages builds visibility29:37 – DM-first engagement strategy31:35 – Why affiliate marketing was the perfect fit34:10 – Lessons learned from clients36:14 – Niche vs generalist services39:38 – Pivoting without fear41:12 – Favourite tools: Canva, Post, Notion42:44 – GPT vs Claude breakdown45:17 – More tools and extensions47:09 – Boxing, football and hiking48:38 – Books and shows that shaped him50:31 – Music’s influence on creativity54:01 – Where to find Saba online54:47 – Episode wrap-up and thank you
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