Sana Arif is a senior designer, branding expert and co-founder of Si-Tech, a creative studio behind over 10,000 design projects worldwide. With seven years of hands-on experience and more than 500 clients, she’s helped founders and creators turn their ideas into brands that actually stand out. From carousels to packaging, logos to infographics, Sana knows how to make a message look as good as it sounds.In this episode, we talk about branding, confidence, growth and what it takes to build something from scratch. Sana shares how she found her voice, how she attracts loyal clients, and why showing up consistently beats chasing trends every time.Connect with Sana:https://www.linkedin.com/in/sanaarifofficial01/https://www.fiverr.com/users/hayaali4321/https://www.facebook.com/share/p/1ESB1hF5ro/ Timestamps:00:00 - The advice that changed everything01:14 - From Kashmir to global design work03:13 - Childhood dreams and helping others04:07 - From medicine to chemistry04:23 - Burnout and building her own academy05:35 - Discovering the online world06:11 - Using her skills to help others07:36 - Learning design and first client08:41 - Finding success on Fiverr10:19 - Growing with Facebook ads13:44 - Getting banned and starting over14:25 - Building a personal brand on LinkedIn16:44 - Storytelling and honest content21:24 - How she approaches posting24:20 - Using AI for design and content25:22 - Favourite tools she swears by26:48 - Her role models and mentors29:01 - Mentoring and giving back30:45 - Avoiding burnout and staying creative31:29 - Life beyond LinkedIn32:01 - Her core motivation33:37 - Time management secrets35:03 - Dreams for the future36:05 - From no clients to global growth37:27 - Advice to her younger self37:52 - Final message: start messy38:47 - What inspires her40:34 - Branding vs marketing42:52 - Closing thoughts
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