Episode 26: Noisy Funnels, Real Signals – AI’s True Impact on B2B Sales and Marketing

Process Transformers
02/07/2025 36 min Episodio 26
Episode 26: Noisy Funnels, Real Signals – AI’s True Impact on B2B Sales and Marketing

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Episode Synopsis

In this episode, Matt Heinz demystifies the real-world applications of AI, emphasizing its role in augmenting human effort rather than replacing it. Discover how AI is used today to streamline operations and boost productivity in marketing and sales, and explore what the future holds as AI technologies evolve. Perfect for professionals seeking to integrate AI into their strategies effectively. Let’s dive right in!

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Episode 33: Redesigning Work for the Age of AI 21/10/2025
Episode 32: How to Know You’re Winning with AI 14/10/2025
Unplugged Episode 05: New Technologies, New Boundaries 10/10/2025
Episode 31: Healthy Software at Scale – Blueprints for Adaptable Architecture 23/09/2025
Episode 30: Beyond Tools – Envisioning AI as Symbiotic Partners in Business and Life 09/09/2025
Unplugged Episode 04: Human-Like Interactions, Human-Like Expectations 02/09/2025
Episode 29: Beyond Optimization: Building Better AI for People 19/08/2025
Episode 28: Competing on Trust: Designing Tomorrow’s AI with User Trust in Mind 13/08/2025
Unplugged Episode 03: Humble Scaling, Graceful Failures 05/08/2025
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